Date: 28th July 2025
Time: 4:00 PM – 5:00 PM
Venue: Seminar Hall, Ground Floor
Resource Person(s): Dr. Lokesh Arora
Dr. Bhavya deep Bhatia
Participants: PGDM Students
Faculty Coordinator: Dr. Sunita Ramchandani & Dr. Vaibhav Patil
Organizer: Marketing Maven Club, Marketing Dept., Dr. DY Patil B-School
Objectives
To understand the importance of building and sustaining industry connections for career growth.
To create a standout LinkedIn profile highlighting skills, achievements, and strengths.
To develop a unique personal brand while practicing professionalism in online interactions.
To use LinkedIn strategically for job searches, internships, and recruiter engagement.
Link Up with LinkedIn – Your Gateway to Career Growth
Session Highlight
Dr. D. Y. Patil B-School, Tathawade, successfully hosted a dynamic and insightful event titled “Link Up with LinkedIn: Your Gateway to Career Growth” on 28th July 2025. The masterclass was specially curated for PGDM students to help them build a strong professional identity on LinkedIn and navigate the platform for career advancement.
The session was led by distinguished speakers Dr. Lokesh Arora and Dr. Bhavyadeep Bhatia, both of whom brought valuable experience and actionable strategies to the table. With the rise of digital hiring and professional networking, the session focused on empowering students with tools that can enhance their visibility and credibility in the job market.
The event commenced with a warm welcome, followed by an engaging address from the speakers. Students were guided through the essentials of building an optimized LinkedIn profile, identifying strategic networking opportunities, and enhancing their digital presence with authenticity and clarity.
Key Outcomes of the Activity:
Students at Dr. D. Y. Patil B-School believe in learning and developing practical skills from every initiative. This session empowered them with tools and strategies to grow their online presence, helping them better align with industry expectations.
Participants learned how to:
Establish a professional brand through LinkedIn.
Build and maintain relevant industry connections.
Present their achievements and aspirations effectively online.
Practice networking etiquette in virtual environments.
Detailed Guide: Do's and Don'ts of LinkedIn
Do's of LinkedIn
Keep your profile updated: Ensure your education, experience, and achievements are current.
Use a professional profile picture: A clear and professional headshot builds trust and credibility.
Write a compelling summary: Share your story, career goals, and passions in a concise, engaging way.
Personalize connection requests: Add a note when sending connection invites to introduce yourself.
Engage with content: Like, comment, and share relevant posts to show your interests and stay visible.
Request recommendations: Ask former colleagues or professors for endorsements to boost your profile.
Join relevant groups: Participate in discussions and stay updated on industry trends.
Use keywords wisely: Include job-relevant keywords to help recruiters find your profile easily.
Don'ts of LinkedIn
Avoid unprofessional content: LinkedIn is not the place for memes, jokes, or personal rants.
Don’t send mass connection requests: Always personalize and ensure you genuinely want to connect.
Never lie or exaggerate: Be honest about your skills and experiences.
Avoid spamming others: Don't over-message connections or recruiters with repeated follow-ups.
Don’t ignore your privacy settings: Control what others can see and manage your public visibility.
Avoid inconsistent activity: Being inactive for long stretches may cause you to miss opportunities.
Conclusion:
“Link Up with LinkedIn” proved to be a highly valuable initiative in the Marketing Maven Club’s journey of preparing future-ready professionals. The thoughtful curation of topics and hands-on advice provided by the speakers ensured that students walked away with actionable insights that will benefit them throughout their professional lives. The event was a testament to the institution’s commitment to holistic student development by bridging the gap between academic learning and practical career planning.