Friday, February 13, 2026
Date(s): February 13, 2026
Time: 10:00 AM to 01:00 PM
Venue: Seminar Hall, SBS Pune
Resource Person: Mr. Anjani Kumar Shukla
Participants First Year MBA Marketing (2025-2027) Students
Faculty Coordinator Dr. Kiran Singh
Organizer Marketing Department, SBS.
Objectives:
To emphasize how the session helped students gain practical insights into sales concepts, understand real-world sales challenges, and develop a positive and realistic perspective towards sales as a professional career.
Mr. Anjani Kumar Shukla was the resource person for the Workshop on “Mastering The Sales Game”.
Report on Workshop
The School of Business and Strategy, Dnyan Prasad Global University, successfully organized a workshop titled “Mastering the Sales Game” on 13th February 2026 for management students. The workshop was conducted in Auditorium 308 from 10:00 AM to 1:00 PM.
The session was delivered by Anjani Kumar Shukla, Founder Director of IQbit BizCon, who brought rich industry experience and practical insights into the field of sales and marketing.
The workshop focused on helping students understand the real-world dynamics of sales, moving beyond theoretical concepts.
The speaker discussed key aspects such as the importance of sales in business growth, common myths and realities of sales careers, customer psychology, and effective communication skills required for successful selling. Real-life examples and interactive discussions made the session highly engaging and relatable for students.
Students actively participated by asking questions and sharing their perspectives, which enhanced their learning experience. The session also motivated students to view sales as a strategic and skill-based profession rather than merely a transactional activity.
Overall, the workshop proved to be highly informative and motivating, equipping students with practical knowledge and confidence to understand and pursue sales roles in their future careers. The event successfully bridged the gap between academic learning and industry expectations.
Conclusion:
The workshop “Mastering the Sales Game” was a valuable learning experience for students of the School of Business and Strategy, DPGU. The session successfully enhanced students’ understanding of real-world sales practices, clarified misconceptions about sales careers, and motivated them to develop essential sales and communication skills. Overall, the workshop effectively bridged the gap between academic concepts and industry expectations, contributing positively to students’ professional development.