Wednesday, January 28, 2026
Date(s): 28th Jan 2026
Time: 11.00 am to 1.00 pm
Venue: Auditorium (5th Floor)
Resource Person: Mr. Vineet Gupta
Participants PGDM Students
Faculty Coordinator Dr. Kiran Singh & Dr. Sunita Ramchandani
Organizer PGDM Marketing Department, Dr. D.Y. Patil B-School,Pune.
Objectives:
To provide insights into the role of Artificial Intelligence in modern marketing practices.
To understand the significance of personalization in enhancing customer engagement and
brand positioning.
To explore real-world applications of AI tools in digital marketing strategies.
To sensitize students to emerging trends and career opportunities in AI-driven marketing.
To bridge the gap between academic learning and industry expectations through expert
interaction.
The Institute organized an insightful Leader’s Talk on “AI and the Future of Marketing” on 28th
January 2026 in the Auditorium from 11:00 AM to 1:00 PM. The session was delivered by
Vineet Gupta, Founder and Managing Editor of Pune Now. The talk focused on the
transformative role of Artificial Intelligence in reshaping marketing strategies and enhancing
customer engagement in the digital era.
Mr. Gupta shared his expertise on how AI-driven technologies are revolutionizing the marketing
landscape through advanced data analytics, predictive modeling, automation, and hyper
personalization. He emphasized the growing importance of personalization in the digital
ecosystem, explaining how brands are leveraging AI tools to understand consumer behavior,
preferences, and buying patterns in real time. Through practical examples and industry insights,
he illustrated how AI enables businesses to deliver tailored content, improve customer
experiences, and strengthen brand loyalty.
The session also highlighted emerging trends such as AI-powered chatbots, recommendation
engines, content generation tools, and programmatic advertising. Mr. Gupta encouraged students
to develop analytical thinking and digital competencies to stay competitive in a rapidly evolving
marketing environment. The interactive segment of the session allowed participants to engage in
meaningful discussions about ethical considerations, data privacy, and the balance between
automation and human creativity.
The Leader’s Talk proved to be highly informative and engaging, offering participants a
comprehensive understanding of how AI is shaping the future of marketing. The session
concluded with a vote of thanks, appreciating the speaker for sharing his valuable knowledge and
inspiring students to embrace technological advancements in their professional journey.