Events

Report on – Intercollegiate Competition AdCraft - The Ad Mad Show

Competition Structure:
The event followed a two-round format, designed to evaluate different aspects of advertising
creativity and execution. A total of 8 teams participated in the competition, representing various
colleges from the region. The competitive spirit was high throughout the event, with each team
bringing their own unique perspective and creative energy to the floor.

Round 1 – Digital Ad Creation

The event began with the screening of each team's pre-submitted digital advertisement. Teams
had created short video or reel-format ads of 30-60 seconds, selecting one industry and one
product or service within that industry. Each ad reflected the team's understanding of brand

communication, consumer psychology, and creative storytelling. After every team's digital ad was
played, the judges Prof. Shubhedra Singh Panwar, Assistant Professor, DYPBS, and Dr. Nilambari
Moholkar, Assistant Professor, SMR, DPGU asked pointed questions based on the team's creative
choices, messaging strategy, and overall advertising approach. This interactive Q&A session gave
teams the opportunity to explain the thought process behind their work, justify their creative
decisions, and demonstrate their depth of marketing understanding. The round was highly
engaging and showcased a strong level of preparation and conceptual clarity among participants.
The evaluation for this round focused on Strategic Messaging, Quality and Aesthetics, Emotional
Appeal and Engagement, Brand Recall, and Feasibility and Scalability.

Round 2 – Live Ad Mad Performance
Following the completion of Round 1, all teams moved on to the Live Ad Mad Performance round,
which proved to be the most exciting and unpredictable segment of the event. Each team was
given a surprise product (picked on the spot) and was allowed 5 minutes to prepare a live
advertisement around it. This round truly tested the teams' ability to think on their feet, adapt
quickly, and deliver a compelling performance under pressure. Teams performed their live ad
within a 2-minute window, using acting, storytelling, humour, and other creative formats to bring
their surprise product to life. The energy in the room was electric, with each performance drawing
enthusiastic responses from the audience. Participants arranged their own props and materials as
needed, adding an extra layer of creativity and resourcefulness to the performances.
The evaluation for this round focused on Creativity and Originality, Relevance to the Theme or
Product, Marketing Effectiveness, Presentation and Execution, and Overall Impact.

Judging Panel
The competition was evaluated by two distinguished and experienced judges who brought
valuable industry and academic perspectives to the evaluation process:
• Prof. Shubhedra Singh Panwar - Assistant Professor, Dr. D. Y. Patil B-School
• Dr. Nilambari Moholkar - Assistant Professor, SMR
Their insightful questions, constructive feedback, and keen observations added great value to the
overall experience, helping participants understand their strengths and areas of improvement.

Rules and Guidelines
All teams were required to report at least 30 minutes before the event. Participants were expected
to carry their college ID cards. Teams were required to strictly adhere to the time limits during
their presentations. The decision of the judging panel was final and binding.

Results
The competition was fierce, with all 8 teams putting up a remarkable show across both rounds.
Every team demonstrated creativity, confidence, and a strong understanding of advertising
principles. However, as every competition must have its champions, the judges carefully evaluated
all performances and announced the results:

Winner — Team Fearless
• Vaishnavi Machale
• Simran Singh
• Anjali Gupta
• Geetisha Shirsat
• Chinmayee Thakur
• Maneesh Nair

Runner-Up — Team Trailblazers
• Anjali Vinod
• Priya Yadav
• Maanasa Raghavender
• Anantha Krishnan
• Saniya Sohoni
• Umar Momin

Both teams were appreciated for their outstanding performance, innovative thinking, and ability
to handle the pressure of a live competitive environment.

Special Recognition
In addition to the main results, Team Chanakya (Pulkit Bhardwaj, Shimaila Ahmad, Yogesh
Patil and Jagdish Jawade) from received special recognition for their outstanding creativity and
presence of mind during the competition. The special acknowledgment, along with a monetary
gift, was personally presented by Judge Prof. Shubhedra Singh Panwar, appreciating the team's
exceptional performance and quick thinking throughout the event.

Key Learning Outcomes
Through their participation, students gained:
• Practical exposure to real-world advertising strategies and brand communication.
• Improved creative thinking, confidence, and stage presence.
• Hands-on experience in conceptualizing and executing both digital and live
advertisements.
• Valuable experience in working under pressure and adapting to surprise challenges.
• The opportunity to network and collaborate with students from different colleges.
• Constructive feedback from experienced academic professionals that will aid their future
growth.

Event Execution & Management
The event was conducted smoothly with effective coordination and clear role allocation among
the club members. Each member played a dedicated part in ensuring the seamless execution of the
competition:
• Anchoring – Ananya Sen and Subhra Biswas
• Registration – Samrah Deen
• Felicitation - Prachi Chandrawanshi
• Requisition – Ukesh Patekar and Simran Chabra
• IT Arrangements – Sampita Majhi
• Refreshments for Judges – Jay Mogre
• Social Media & Geo Tagging – Ganesh Balaji
• Seminar Hall Arrangements – Siddharth Yadav
• Trophy & Medals Arrangements – Ganesh Balaji
• Overall Coordination – Prathamesh Paithankar, Rikshit Chowdhury, Siddharth Yadav,
Subham Adhikary, Dwitipriya Paul, Suvaditya Gupta
• Discipline – All Club Members
• Event Report - Suvaditya Gupta
The collective effort and teamwork of the organizing team played a significant role in the overall
success of the event.

Conclusion

AdCraft – The Ad Mad Show was a highly engaging, competitive, and enriching event that
provided students with a real-world platform to apply their marketing and creative skills. With 8
teams from various colleges competing across two challenging rounds, the event truly lived up to
its spirit of creativity and innovation. The competition fostered teamwork, out-of-the-box
thinking, and inter-college collaboration, further strengthening the Marketing Maven Club's
reputation as an organizer of impactful and high-quality academic competitions. The success of
this event reflects the dedication of the organizing team and the enthusiasm of all participating
students, and it sets a strong benchmark for future editions of AdCraft.