Friday, April 17, 2026
Date(s): 17.04.2026
Time: 12.00 noon to 2.00 pm
Venue: Auditorium, 5th Floor, Dr. D. Y. Patil B-School, Pune
Resource Person: Mr. Siddharth Bajpai
Participants PGDM Students
Faculty Coordinator Dr. Sunita Ramchandani
Organizer Dr. D.Y. Patil B School, Pune
Objectives:
The workshop was conducted with the following objectives:
1. To develop an understanding of the startup lifecycle, from idea generation to business growth.
2. To introduce practical sales techniques that help startups acquire and retain customers.
3. To familiarize participants with effective marketing strategies suitable for startups and emerging businesses.
4. To enhance students' understanding of branding and positioning in competitive markets.
5. To encourage innovative thinking and customer-centric business approaches.
6. To provide exposure to real-world entrepreneurial experiences through case studies and industry examples.
7. To strengthen participants' communication, pitching, and business development skills.
8. To build confidence in developing scalable business models and sustainable growth strategies.
9. To inspire students to pursue entrepreneurship by understanding market opportunities and business challenges.
10. To promote entrepreneurial thinking, innovation, and value creation for long-term business success.
The workshop "From Ideas to Impact – Selling and Scaling a Startup" was organized to provide students with practical knowledge and essential skills required to transform innovative business ideas into successful and scalable ventures. In today's highly competitive entrepreneurial ecosystem, having a great idea alone is not sufficient; entrepreneurs must also understand how to effectively market their products, acquire customers, build a strong brand, and scale their businesses sustainably.
The session focused on bridging the gap between classroom learning and real-world entrepreneurial practices by exposing participants to practical sales techniques, marketing strategies, customer engagement methods, and branding principles. Through interactive discussions, expert insights, and real-life case studies, students gained a comprehensive understanding of the startup journey—from ideation to market success.
The workshop emphasized the practical aspects of entrepreneurship, focusing on how startups can successfully enter the market, attract customers, and achieve sustainable growth. Participants explored various sales strategies, customer acquisition techniques, digital marketing tools, branding essentials, and methods for scaling businesses effectively.
The resource person shared valuable insights into understanding customer needs, identifying market opportunities, creating compelling value propositions, and developing brands that differentiate themselves in competitive environments. Interactive discussions and real-world startup success stories enabled students to connect theoretical concepts with practical applications.
The session also highlighted the importance of adaptability, innovation, and continuous customer engagement as key drivers of startup success.
Learning Outcomes
By the end of the workshop, participants were able to:
• Understand the complete journey of transforming an idea into a successful startup.
• Apply practical sales techniques to improve customer acquisition and retention.
• Develop effective marketing strategies tailored to startup businesses.
• Appreciate the importance of branding and market positioning in creating competitive advantages.
• Gain insights into scaling a business through strategic planning and customer-focused innovation.
• Enhance entrepreneurial thinking, communication, and business presentation skills.
• Analyse real-world startup challenges and identify practical solutions.
• Develop greater confidence in launching and managing entrepreneurial ventures.
Conclusion
The workshop "From Ideas to Impact – Selling and Scaling a Startup" successfully equipped participants with practical knowledge and actionable strategies required to navigate the competitive startup ecosystem. By combining expert insights, interactive discussions, and real-world examples, the session empowered students to think beyond innovative ideas and focus on execution, customer value, branding, and sustainable growth.
The workshop reinforced the importance of strategic sales, effective marketing, and strong brand building as essential pillars of entrepreneurial success. It inspired participants to transform their ideas into impactful ventures capable of creating value for customers, generating employment, and contributing to economic and community development.